SEO report of wisermarketinggroup.com
Redirected to www.wiserinsights.com/
Consumer Insights Research
Wiser Insights. Modern Consumer Insights Research. Hard Data + Behavioral Science. Anthropology. Evolutionary psychology. Behavioral economics.
Tasks
- Make the site mobile device friendly.
- Avoid using deprecated HTML tags.
- Use "H" tags.
- Try to make your site load faster.
SEO
Domain : www.wiserinsights.com/
Character length : 22
Error! Using “meta keywords” is meaningless in a while.
Good! The OG (Open Graph) protocol is set on this website.
title: Consumer Insights Research
type: website
url: http://www.wiserinsights.com/
site_name: Consumer Insights Research
description: Wiser Insights. Modern Consumer Insights Research. Hard Data + Behavioral Science. Anthropology. Evolutionary psychology. Behavioral economics.
https://wiserinsights.com/robots.txt
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| * |
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Social
No info found.
Content
Character length : 26
Good! The title’s length is between 10 and 70 characters.
Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.
| H1 | H2 | H3 | H4 | H5 | H6 |
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No "H" tags found
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Good! Every image has an alternative text attributes set on this website.
Technologies
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Links
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Sites on same ip
Icons
Order of Heading elements on mobile by position
- H1 : Wiser Insights Group, ( 274px from top )
- H6 : Built by Marketers. Backed by Science., ( 355px from top )
- H2 : THE MODERN RESEARCH SOLUTION, ( 1026px from top )
- H6 : Wiser Insights Group is the modern consumer insights research consultancy. We say "consultancy" because we approach problem-solving as people who have held marketing positions on both the client side and the agency side. We're the solution to the problem with traditional marketing research: statistics without real insights., ( 1128px from top )
- H6 : , ( 1200px from top )
- H6 : We specialize in helping clients gain fresh perspectives and deliver activation ideas to grow their business. We do this with the right mix of hard data and behavioral science – tenets of anthropology, evolutionary psychology, and behavioral economics – to develop a clear picture of consumer behavior and how it directly impacts the category and the brand of study., ( 1224px from top )
- H6 : , ( 1320px from top )
- H6 : Our core vehicle for this is PurchaSCIENCE™ precision behavioral research. The key is the unique ways we create, combine, and blend ingredients into the perfect hand-crafted research cocktail - one of the many times we believe having the right cocktail is everything., ( 1344px from top )
- H2 : VITAL STATISTICS, ( 1490px from top )
- H2 : 9.1, ( 1541px from top )
- H6 : every 9.1 minutes someone in the world completes one of our studies, ( 1549px from top )
- H2 : 3.6, ( 1599px from top )
- H6 : the size, in millions, of our U.S. based rep panel (We also have global reach and translation services), ( 1605px from top )
- H2 : 5, ( 1658px from top )
- H6 : the speed, in hours, that we can field your study and get you results (some restrictions apply), ( 1664px from top )
- H2 : >500, ( 1714px from top )
- H6 : the number of pre-screened attributes in our rep panel (virtually eliminates costly oversampling), ( 1722px from top )
- H2 : 12, ( 1774px from top )
- H6 : the number of DMAs in which we have native ethnographers, ( 1780px from top )
- H2 : 112, ( 1831px from top )
- H6 : the number of countries where we have fielded studies, ( 1838px from top )
- H2 : 50+, ( 1888px from top )
- H6 : the number, in years, of client and agency-side strategy and marketing experience fueling our outputs, ( 1894px from top )
- H1 : What We Believe..., ( 2025px from top )
- H2 : OUR PHILOSOPHY, ( 2030px from top )
- H2 : THE SIMPLE TRUTH™, ( 2187px from top )
- H2 : THE SIMPLE TRUTH™, ( 2187px from top )
- H6 : The Simple Truth™ is what you need, not a complicated narrative. We deliver the short-hand elevator speech about the current state of your business and business opportunity., ( 2240px from top )
- H6 : The Simple Truth™ is what you need, not a complicated narrative. We deliver the short-hand elevator speech about the current state of your business and business opportunity., ( 2240px from top )
- H6 : Plus, we love what we do and we're really fun to work with.), ( 2390px from top )
- H6 : Plus, we love what we do and we're really fun to work with.), ( 2390px from top )
- H2 : PURCHASCIENCE, ( 2696px from top )
- H2 : TM, ( 2696px from top )
- H6 : Our consulting process is called PurchaSCIENCE™ and it helps clients understand the irrational decisions consumers make when purchasing products and services and the things influencing those decisions. Overlaying cultural constructs and isolating important decision criteria along this purchase journey allows us to pinpoint places to insert your brand for consideration and define the differentiated space your brand can credibly own., ( 2784px from top )
- H6 : PurchaSCIENCE™ is rooted in the logic flow that doctors use to diagnose patients. It starts with SmartTHINK™, an exploratory session with your key stakeholders to identify the learning goals, capture critical questions, and develop hypotheses. , ( 2907px from top )
- H6 : , ( 2979px from top )
- H6 : We work with you to understand historical data, knowledge gaps, internal hypotheses, and institutional folklore (those things everyone steadfastly believes but have never been proven). We think it's critically important to understand as much as we can about your business and clearly define the problem we're solving together so that we can focus our learning objectives. , ( 3003px from top )
- H6 : , ( 3075px from top )
- H6 : Our process flow: , ( 3099px from top )
- H6 : SmartTHINK™, ( 3159px from top )
- H6 : WiserINSIGHTS™, ( 3160px from top )
- H6 : WiserVIEW™, ( 3238px from top )
- H6 : Customized Purchase Journey, ( 3439px from top )
- H6 : All of our learning starts with WiserINSIGHTS™, custom studies to decode how consumers think, how they act in the category, and how your brand and competitors fit into their daily behavior. , ( 3562px from top )
- H2 : WISERINSIGHTS, ( 3647px from top )
- H2 : TM, ( 3648px from top )
- H6 : We offer a number of custom, from-scratch study recipes within a portfolio of proven, behavioral science-based solutions. Our research plans are 100% hand-crafted, built-from-experience, and guaranteed to generate immediate, actionable insights. As such, you never get an off the shelf proposal, because we tailor the ingredients to the learning objectives, the DMA, and the demographics of respondents. , ( 3741px from top )
- H6 : , ( 3837px from top )
- H6 : Some proprietary ingredients include:, ( 3861px from top )
- H6 : WiserSHOPS™ use a hybrid method of focus group and retail walk throughs to measure perceptions, attitudes, and beliefs before, during, and after the retail experience, including merchandising, pricing, and employee engagement., ( 3968px from top )
- H6 : WiserBLOGGING™ leverages daily audio and video capture of behavior as respondents are using the product and/or service. Researchers check in daily and probe each blogger's comments. These blogs are typically used in conjunction with online IDIs or WiserGROUPS™ and target the "aware non-trier" of the brand., ( 4030px from top )
- H6 : WiserLISTENING™ trolls social sites and blogs for common themes and insights. It's ethnography for today's consumers, who represent themselves on different platforms in different ways, yet the one thing that remains the same is how they feel and talk about your brand., ( 4105px from top )
- H6 : WiserBUYER™ is a buyer-based segmentation of a brand’s core customers, to understand their category mindset, purchase drivers and brand values., ( 4186px from top )
- H6 : BrandDNA™ is scientific research to isolate the emotional end benefit of a brand, its relation to the target and pathways to strengthen this bond., ( 4252px from top )
- H6 : WiserTRACKER™ is a unique tracking tool to measure brand health using the 9 most essential aspects of the brand and the business. We compare these "must-have metrics" against POS data for a more complete picture of what's happening with the business., ( 4315px from top )
- H6 : We conduct as much peer-to-peer ethnographic work as possible to glean real, behavioral insights that uncover habit loops and define conditional behavior: the triggers that create changes to the norm. Then, we validate our findings through a rigorous, customized quantitative study., ( 4450px from top )
- H6 : , ( 4522px from top )
- H6 : Traditional focus groups have their place in the mix, but even when we do them, we meet respondents in a more inspired setting that is appropriate for the topic of study, to have a more authentic conversation., ( 4546px from top )
- H1 : Let us craft the right cocktail for you., ( 4630px from top )
- H6 : WiserVIEW™, ( 4718px from top )
- H2 : THE WISER ALLIANCE, ( 4765px from top )
- H6 : Understanding the behavioral nuances of consumers is more important than ever, and there's no better way to do that than to infiltrate, assimilate, and communicate with consumers in their natural environment. , ( 4840px from top )
- H6 : , ( 4888px from top )
- H6 : The Wiser Alliance is finely curated group of ethnographers in various cities, each specifically trained in our proprietary methods. Matching the individual researcher to the project in his or her native and proximate geography is one of the many ways our insights are clearer, richer, and more meaningful., ( 4912px from top )
- H6 : Kristin, ( 5155px from top )
- H6 : Afsoun, ( 5155px from top )
- H6 : Kristin, ( 5155px from top )
- H6 : Najja, ( 5157px from top )
- H6 : Dustin, ( 5157px from top )
- H6 : Frank, ( 5157px from top )
- H6 : Minneapolis, ( 5174px from top )
- H6 : Chicago, ( 5175px from top )
- H6 : Los Angeles, ( 5176px from top )
- H6 : Los Angeles, ( 5176px from top )
- H6 : Chicago, ( 5176px from top )
- H6 : New York, ( 5176px from top )
- H6 : Flora, ( 5329px from top )
- H6 : Tommy, ( 5329px from top )
- H6 : Nicole, ( 5329px from top )
- H6 : SamA, ( 5338px from top )
- H6 : Giovanna, ( 5338px from top )
- H6 : Natalie, ( 5339px from top )
- H6 : D.C., ( 5351px from top )
- H6 : Miami, ( 5351px from top )
- H6 : Miami, ( 5351px from top )
- H6 : New York, ( 5359px from top )
- H6 : New York, ( 5359px from top )
- H6 : D.C., ( 5360px from top )
- H2 : TM, ( 5478px from top )
- H2 : WISERVIEW, ( 5478px from top )
- H2 : STRATEGIC PROCESS, ( 5478px from top )
- H6 : We know that the world is made up of stories, the most important of which are the stories consumers tell others about your brand. So we take insights from our learning phase and our custom purchase journey to run through our WiserVIEW™ behavioral lens. This visual narrative clearly identifies where to intercept habitual behavior and overcome barriers to grow your business., ( 5565px from top )
- H6 : Stories , ( 5696px from top )
- H6 : EMOTIONAL, ( 5833px from top )
- H6 : RATIONAL, ( 5860px from top )
- H6 : Why consumers act and behave the way they do, including the underlying drivers, ( 5867px from top )
- H6 : What consumers factor into their decision making process, including features & benefits, ( 5894px from top )
- H6 : CULTURAL, ( 6098px from top )
- H6 : How cultural orthodoxy and societal issues shape and influence consumer attitudes & behaviors, ( 6132px from top )
- H6 : Experiences, ( 6231px from top )
- H6 : We believe the core strategic opportunity for a brand exists by differentiating on one axis and ensuring you're relevant and competitive on the other two. We distill this down to your strategic proposition to act as the lens for your marketing communications. , ( 6357px from top )
- H6 : PERFORMANCE, ( 6469px from top )
- H6 : HIGH RELEVANCE, ( 6614px from top )
- H6 : RANGE, ( 6784px from top )
- H6 : RELEVANT, ( 6784px from top )
- H6 : LOW RELEVANCE, ( 6837px from top )
- H6 : BRAND, ( 6899px from top )
- H6 : COST TO ACQUIRE, ( 7245px from top )
- H6 : STYLE & DESIGN, ( 7247px from top )
- H2 : CLIENTS, ( 7462px from top )
- H6 : AMAZING BRANDS, RIGHT? It has been a privilege to provide our services to more than100 of the best and most respected brands across a wide range of industries. Here are a few we have been proud to help:, ( 7538px from top )
- H6 : Consumer Products, ( 7610px from top )
- H6 : Food , ( 7610px from top )
- H6 : Regulated Industries, ( 7610px from top )
- H6 : Health & Wellness, ( 7610px from top )
- H6 : Travel & Tourism, ( 7610px from top )
- H6 : Agency Partners, ( 7610px from top )
- H6 : Private , ( 7610px from top )
- H6 : Retail, ( 7615px from top )
- H6 : Hospitality, ( 7617px from top )
- H6 : Service, ( 7625px from top )
- H6 : Equity, ( 7625px from top )
- H6 : Click here for full client list, ( 8223px from top )
- H6 : Lori Wiser, ( 8447px from top )
- H6 : Lori spent more than 25 years as an agency executive and loves cycling, and (to our knowledge) is the only female marketing consultant to have completed George Hincapie's fantasy cycling camp., ( 8495px from top )
- H2 : Click to learn more, ( 8606px from top )
- H6 : Mark Wiser, ( 9032px from top )
- H2 : Click to learn more, ( 9049px from top )
- H6 : Mark spent more than 30 years as a Fortune 500 marketing professional and plays drums in a rock-and-roll band, and (to our knowledge) is the only marketing consultant to have performed live with Roger Daltrey., ( 9083px from top )
- H2 : WELCOME TO WISERBAR, ( 9251px from top )
- H2 : TM, ( 9252px from top )
- H6 : It all started nearly a decade ago when Mark’s penchant for mixology met Lori’s love of classic literature. Seeking to marry their interests, they came across Tequila Mockingbird, the ultimate cocktail book for the literary obsessed. Their love of Prohibition Era cocktails ignited. The rest, they say, is history, ( 9346px from top )
- H6 : Click here to download the WiserBAR™ Cocktail Menu, ( 9451px from top )
- H2 : CONTACT US, ( 9574px from top )
- H6 : info@wisermarketinggroup.com | Main: 786.534.8079, ( 9636px from top )
- H2 : #WISEUP , ( 10810px from top )
- H2 : click icon to read our Blog, ( 10905px from top )
